Éleveur
Éleveur needed a brand identity that accurately reflects the creativity & uniqueness of their business. A brand identity is made up of the pieces and assets that tell the who, what and why of a brand story. These assets tell Éleveur’s story in a clear & compelling way. A mood-board is the first step to defining a brand with visuals and narrowing in on a vision
About:
— Logo & Color
— Brand Guidelines
— Illustrations
— Packaging
Project Scope:
Brand Logos
Illustrations
I was attracted by the strength of gothic letterforms because of their expressive contrast. I then paired that with feminine flourishes to bring a sense of elegance to the brand that is Éleveur. Gothic letter forms were some of the first letterforms used in print, so it is a tribute to getting back to the classics, much like Éleveur.
Brand Color & Moodboard
Bottle Design
Bottle Design
Final label concept incorporated the illustrations and embossed logo
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